Develop Your Website
A website is for life not just for Christmas! Your website is one of the main focal points of your companies marketing activities. If you do nothing else you must spend half an hour a week looking at your own website using the eyes of your customers. Modify it and adjust it until it is right for them NOT FOR YOU. The articles on this page are here to help and stimulate you to think like your customers and develop the site they need, not the site you want.
Website Going Live In 5, 4, 3, 2,…
A website going live is always an exciting time, however, sometimes new (and existing) site owners have some confusion and make false assumptions about what will happen. This ... Read On...
Making it Special
Running special offers is a good way to generate customers, but not instant profits. The idea is that by running a special you will get customers who might not normally buy ... Read On...
Look at your competitors
One unfortunate aspect of online selling is that 99% of items are price driven. Even if we want to believe that our levels of service and attention to detail are key parts of the ... Read On...
Time
A question often asked is 'How long do I need to spend updating my website?'. The truthful answer is 'as long as you can'. Many customers think that once they have a website, ... Read On...
Will Collect
A customer recently posed the question 'what will shopping malls be like in 10 years time', which is a very interesting thought. It is easy to think that online shopping would ... Read On...
11 Tips for a Successful Website
1. Update it. People like to see something new – it could be something as small as featuring your latest project or talking about the up-coming seasonal special. 2. Promote ... Read On...
YOU CAN do it yourself
What happens if you have a website but you don’t have access to change its content? It either gets out-of-date or ends up incurring a cost every time you want to change ... Read On...
Tell the World!
While at the Fieldays last year I was amazed, not only at the massive effort participants put into preparing their sites, but also at the fact that a huge proportion of the ... Read On...
The Web 2.0 evolution and your marketing methods
As online marketing evolves Dan Lok says the only limits to what can be done are what you can imagine - An item from www.homebizbuzz.co.nz Almost 10 years ago, futurist author ... Read On...
Any Questions
The FAQs section of the site can be used as an effective way of summarising information. You can post things like opening hours, methods of payment and other pertinent information ... Read On...
It's all About You
Warning: This article contains mild marketing language and creative ideas, closed minds may wish to look elsewhere. The trouble with the Internet is that potential customers ... Read On...
Differing points to view
Have you thought about how you are now using the internet compared to probably even 2 short years ago? In 2010 it would have been that you looked at websites on your computer ... Read On...The 'M' Word
Sometimes you mention marketing services and people think it will cost them a fortune. Far from it. Most marketing techniques are simple, straightforward and cost effective. One of the best kept secrets of W3 is our marketing services. Tony has 25 years experience working in the marketing industry and won third place in the UK Student Marketing Awards and has worked in the industry since 1987. If you need any help or advice in how you market your business please call or email. These articles have been written to give you some ideas on which you can start constructing your marketing plan and how you might implement it.
Marketing WOF
The first question I ask customers when I visit them to discuss their needs is “What do you want your website to do”. The question is equally valid for your live website as ... Read On...
Blow Your Own
As business people we all know how tough things can be and that it is important to celebrate our successes. Yet conversely, it is often in our natures to play down these successes ... Read On...
Planned Marketing
You hear the word ‘marketing’ flying around all the time but what does it really mean? The word ‘marketing’ can put people off because it’s been so misused in the past. ... Read On...
Marketing Planning Stimulants
There are many misconceptions about the 'M' word. Marketing has been used and abused as a business phrase, misused by many, understood by few, but generally most business don't ... Read On...
Where to Next?
Marketing is a crucial part of business. It is the glue that holds it together. You don’t need to have a department dedicated to marketing to get your business recognised. In ... Read On...
Brochures
We’re surrounded by promotional material everyday; advertisements, business cards, websites and newsletters (sound familiar?). But what makes your material stand out from the ... Read On...
Business Cards - Your Best Marketing Tool
There are some elements of our business marketing that we don't realise the impact of. One of these is the smallest tool we have, yet the one that has more impact than any other - ... Read On...
X Marks the Spot
It’s all well and good to have a plan but do you follow it? Marketing is an essential part of business; as we’ve mentioned before – it’s the glue that holds everything ... Read On...