Develop Your Website

A website is for life not just for Christmas! Your website is one of the main focal points of your companies marketing activities. If you do nothing else you must spend half an hour a week looking at your own website using the eyes of your customers. Modify it and adjust it until it is right for them NOT FOR YOU. The articles on this page are here to help and stimulate you to think like your customers and develop the site they need, not the site you want.

Effective Email Marketing

We believe in eating our own dog food. To this end we use our own mass email newsletter system to contact our customers.

This newsletter system has been designed for several reasons. The principle one being to help you make money. After all, why do you tell customers about your company and new developments on a regular basis if not to make money? Your aim is to keep them informed so that when they have a need for your products or services they think of you because you have kept in touch. The second is to enhance the anytime system to be a more complete marketing tool, again to help you make more money.

We have many customers using the system as an effective way to contact customers. It has a reporting system that tells you who clicked on the email so that you can know it is being effective. The savings made in postage alone allows you to reduce your marketing budget, but still send
effective messages to your customers.

The system comes with full training and can be added to your site for a very small investment and after that every email is free. If you contact your customers regularly by mail you will know the costs involved. We don't say you should completely stop using the real world methods, but we do recommend a balanced and planned programme using both real and virtual mail.

If you would like to know more please call or email the w3 office to discuss the AnyNews system.

The 'M' Word

Sometimes you mention marketing services and people think it will cost them a fortune. Far from it. Most marketing techniques are simple, straightforward and cost effective. One of the best kept secrets of W3 is our marketing services. Tony has 25 years experience working in the marketing industry and won third place in the UK Student Marketing Awards and has worked in the industry since 1987. If you need any help or advice in how you market your business please call or email. These articles have been written to give you some ideas on which you can start constructing your marketing plan and how you might implement it.

Effective Email Marketing

We believe in eating our own dog food. To this end we use our own mass email newsletter system to contact our customers.

This newsletter system has been designed for several reasons. The principle one being to help you make money. After all, why do you tell customers about your company and new developments on a regular basis if not to make money? Your aim is to keep them informed so that when they have a need for your products or services they think of you because you have kept in touch. The second is to enhance the anytime system to be a more complete marketing tool, again to help you make more money.

We have many customers using the system as an effective way to contact customers. It has a reporting system that tells you who clicked on the email so that you can know it is being effective. The savings made in postage alone allows you to reduce your marketing budget, but still send
effective messages to your customers.

The system comes with full training and can be added to your site for a very small investment and after that every email is free. If you contact your customers regularly by mail you will know the costs involved. We don't say you should completely stop using the real world methods, but we do recommend a balanced and planned programme using both real and virtual mail.

If you would like to know more please call or email the w3 office to discuss the AnyNews system.