Develop Your Website

A website is for life not just for Christmas! Your website is one of the main focal points of your companies marketing activities. If you do nothing else you must spend half an hour a week looking at your own website using the eyes of your customers. Modify it and adjust it until it is right for them NOT FOR YOU. The articles on this page are here to help and stimulate you to think like your customers and develop the site they need, not the site you want.

Brochures

We’re surrounded by promotional material everyday; advertisements, business cards, websites and newsletters (sound familiar?). But what makes your material stand out from the res?

One of the most important things to remember when creating promotional material is to keep the audience in mind. Let’s focus on brochures, when putting together brochures put yourself in the reader’s shoes and consider what they may be looking for when reading your leaflet. Be concise, use language that they will understand and avoid jargon. Interesting images will attract and retain attention so choose pictures carefully.

To create a strong, memorable identity, customers need to be able to recognise you instantly. The best way to do this is by keeping all of your material consistent.

If people continue to see your brand name in a certain colour, font and logo they will begin to associate those elements with your business – making it memorable.

A brochure can be a very useful marketing tool. It’s something physical that you can give people to take with them so it’s a constant reminder of your business. Even if it’s just sitting on the coffee table at home or their desk at work – they will see it.

If you’re looking at putting together brochures or other marketing material give us a call to make a time to chat about your ideas.

The 'M' Word

Sometimes you mention marketing services and people think it will cost them a fortune. Far from it. Most marketing techniques are simple, straightforward and cost effective. One of the best kept secrets of W3 is our marketing services. Tony has 25 years experience working in the marketing industry and won third place in the UK Student Marketing Awards and has worked in the industry since 1987. If you need any help or advice in how you market your business please call or email. These articles have been written to give you some ideas on which you can start constructing your marketing plan and how you might implement it.

Brochures

We’re surrounded by promotional material everyday; advertisements, business cards, websites and newsletters (sound familiar?). But what makes your material stand out from the res?

One of the most important things to remember when creating promotional material is to keep the audience in mind. Let’s focus on brochures, when putting together brochures put yourself in the reader’s shoes and consider what they may be looking for when reading your leaflet. Be concise, use language that they will understand and avoid jargon. Interesting images will attract and retain attention so choose pictures carefully.

To create a strong, memorable identity, customers need to be able to recognise you instantly. The best way to do this is by keeping all of your material consistent.

If people continue to see your brand name in a certain colour, font and logo they will begin to associate those elements with your business – making it memorable.

A brochure can be a very useful marketing tool. It’s something physical that you can give people to take with them so it’s a constant reminder of your business. Even if it’s just sitting on the coffee table at home or their desk at work – they will see it.

If you’re looking at putting together brochures or other marketing material give us a call to make a time to chat about your ideas.