Links Page

There are two reasons for the links page on your site.

The first is to have links to other companies and websites that may be of interest to your customers. The second is as a tool for getting others to link to you.

When you are considering what sites to link to you need to think about the following:

• Is the link going to help the client to decide to come to you? For example if you are a carpet cleaning company and you use the best carpet cleaning machines from Europe a link to their site would show customers the quality of your equipment.
  
• Is the link going to distract the customer? This is one of the chief arguments for NOT putting a link to Facebook on your website. Think about it, you have managed to get the person to your site as they are interested in what you do, then you send them to Facebook, where they then start their 'usual' Facebook activity. There are guides to Facebook in the Marketing Advice section of this website, please take a couple of minutes to read them, they will help you use Facebook more effectively.