Develop Your Website

A website is for life not just for Christmas! Your website is one of the main focal points of your companies marketing activities. If you do nothing else you must spend half an hour a week looking at your own website using the eyes of your customers. Modify it and adjust it until it is right for them NOT FOR YOU. The articles on this page are here to help and stimulate you to think like your customers and develop the site they need, not the site you want.

Planned Marketing

Planned Marketing

You hear the word ‘marketing’ flying around all the time but what does it really mean? The word ‘marketing’ can put people off because it’s been so misused in the past. This being said, having a marketing plan is important for a business of any size and helps to:


  • Anticipate future trends & plan responses

  • Launch new products and services

  • Achieve a strong customer focus and increase retention

  • Build a stronger business



To create an effective marketing plan it’s important to first establish where you’re at with your business. Businesses often make the mistake of choosing a marketing activity without even considering what they want to achieve. Once you have this established you can begin to plan where you want to go and what marketing techniques you need to get there.

A fundamental part of marketing is understanding your customers’ needs. Think about your past experiences – there are times when you’ve received such great customer service you’ve left a business feeling like you want to go back there. It’s been said that businesses with a strong customer orientation achieve above-average profit margins and growth in the long run.

Marketing can be a powerful tool if used correctly. We offer a ‘Marketing Audit Service’, which will take a look at your business, what you are doing, examine the effectiveness of current promotional activity and then go on, working with you, to formulate a plan for achieving your promotional goals. If you would like any more details about this service please call or drop into the office at 1148 Victoria Street.



Back...

The 'M' Word

Sometimes you mention marketing services and people think it will cost them a fortune. Far from it. Most marketing techniques are simple, straightforward and cost effective. One of the best kept secrets of W3 is our marketing services. Tony has 25 years experience working in the marketing industry and won third place in the UK Student Marketing Awards and has worked in the industry since 1987. If you need any help or advice in how you market your business please call or email. These articles have been written to give you some ideas on which you can start constructing your marketing plan and how you might implement it.

Planned Marketing

Planned Marketing

You hear the word ‘marketing’ flying around all the time but what does it really mean? The word ‘marketing’ can put people off because it’s been so misused in the past. This being said, having a marketing plan is important for a business of any size and helps to:


  • Anticipate future trends & plan responses

  • Launch new products and services

  • Achieve a strong customer focus and increase retention

  • Build a stronger business



To create an effective marketing plan it’s important to first establish where you’re at with your business. Businesses often make the mistake of choosing a marketing activity without even considering what they want to achieve. Once you have this established you can begin to plan where you want to go and what marketing techniques you need to get there.

A fundamental part of marketing is understanding your customers’ needs. Think about your past experiences – there are times when you’ve received such great customer service you’ve left a business feeling like you want to go back there. It’s been said that businesses with a strong customer orientation achieve above-average profit margins and growth in the long run.

Marketing can be a powerful tool if used correctly. We offer a ‘Marketing Audit Service’, which will take a look at your business, what you are doing, examine the effectiveness of current promotional activity and then go on, working with you, to formulate a plan for achieving your promotional goals. If you would like any more details about this service please call or drop into the office at 1148 Victoria Street.



Back...